As humans, we love to believe we control everything. If we plan hard enough and push fast enough, we think we can force momentum. But snow does not care about your plans. Snow reminds you that there are seasons where the right move is not to muscle through. The right move is to adjust.
In that storm, I could not power my way forward. I could not outwork the weather. I had to slow down, reset, protect what mattered, and wait for conditions to change. And that is exactly how smart entrepreneurs operate. You cannot outrun reality. You cannot ignore the season you are in. Sometimes the most productive thing you can do is acknowledge the conditions and respond with humility instead of stubbornness.
Every business will hit its version of winter. Demand slows. Systems show cracks. Energy dips. People get tired. That is not failure. That is rhythm. Winter forces clarity. Winter exposes what needs to be rebuilt. Winter makes you stronger if you stop pretending you are in summer.
When a snowstorm shows up in your life or business, do not panic. Respect it. Slow down.
Tighten your systems. Rest your team. Strengthen the foundation. Spring always comes, and the leaders who honor the winter are the ones ready to scale when the weather breaks.
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