Dr. Alex Spinoso
December 13, 2025

Nothing In My Life Has Ever Been Magic

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We had a business party for Acesso recently, and they hired a local magician. This guy was good. Like, legitimately impressive. People were losing their minds. Cards disappearing. Coins reappearing behind ears. Little moments that filled them with pure wonder.

I started talking to him afterward, and that conversation changed how I saw the whole performance. Because up close, there was nothing “magical” about it at all. The guy just put in an unbelievable amount of work. Hours of practice. Hours of messing up. Hours of refining. Rehearsing angles. Perfecting timing. Studying psychology. The stuff he made look effortless required a level of obsession most people never experience.

And when you think about it, that is the story behind every magician anyone has ever admired. Houdini. David Copperfield. Criss Angel. People see the impossible trick, but the real magic is in the staging, the mechanics, the execution, the relentless repetition behind the scenes. None of it is accidental. None of it happens because someone is special. It happens because someone is willing to do the work until the work looks like magic.

Business is the same way. People only see the final product. They see Jordan take over a basketball game like it is nothing. They see Amazon deliver a package to their door in 24 hours. They see Tony Robbins up on stage with energy that looks superhuman. What they do not see is everything underneath it. The practice. The systems. The failures. The hours. The preparation. The thousands of tiny adjustments that make the end result look smooth and easy.

It is funny, because when you are the one doing the work, it feels anything but magical. It feels slow. It feels tedious. It feels like nobody sees it. But if you stick with it long enough, all that invisible work becomes the thing that everybody else stares at and calls talent, or luck, or overnight success.

Nothing in my life has ever been magic. Everything I have built has come from work. And yet, I know that one day, from the outside, people will look at the business, the family, the life I build and think it all just came together naturally. They will think it is magic.

But I will always know it was the hours nobody else saw.

That is the real trick.

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