Are you contemplating whether it's the right time to expand your medical practice? In this video, I delve into the key indicators that suggest your business is primed for scaling.

At Genesis, we proactively seek out the best talent, refusing to settle for simply attracting candidates—we actively hunt them down. Our strategy involves leveraging platforms like Indeed, but we go beyond passive advertising. We search meticulously for specific roles such as salespeople and medical professionals, who often find themselves unhappy in their current positions.

At Genesis, ensuring consistency across our multiple locations is a top priority, achieved a meticulous multi-step process. First and foremost, we ground everything in our core values. We invest heavily in instilling these values in our staff, explaining the 'why' and 'how' of what we do right from the start.

Starting a medical business can be daunting, especially with the common fear among providers—medical or non-medical—that every misstep could lead directly to jail. It's almost like the exaggerated notion: overcook your chicken, go to jail; undercook, jail; mishandle your business, and face the same fate.

In our clinics, we use a sophisticated electronic medical record (EMR) system called Zanotti, which was initially designed for waxing centers and hair salons. Recognizing its potential but its lack of specific functionalities we needed, we dedicated over a year and a half to customize it extensively, creating a bespoke EMR that is now uniquely tailored to our requirements.

Handling customer complaints is something I see as an opportunity to transform dissatisfied customers into lifelong ambassadors for our brand. When someone has a one-star experience at any of our 19 locations, it triggers a specific process aimed at understanding and rectifying the issue.

We learned from entrepreneur Roland Frasier that acquiring existing clinics was more efficient than building new ones from scratch. This strategy of acquisition accelerated our growth, allowing us to expand our brand and implement our standards more rapidly.

Managing cash flow effectively is crucial, especially when scaling a business like ours. Initially, we reinvested every dollar we earned back into the business. As we've grown, not only have we been able to pay ourselves better, but we've also established a financial safety net for each clinic.

When I first entered the medical business, like many, I was tempted by the allure of offering aesthetic services with high-end equipment like the latest lasers and CoolSculpting machines. However, these options come with hefty price tags and high costs of goods sold.

Setting the right pricing across multiple locations in my business has been a challenging but manageable task. We ensure our pricing is competitive by closely monitoring what the market dictates...

In our business, managing relationships with suppliers and vendors is crucial because they are integral to our operations. Everything we need, from pharmaceutical drugs to Botox injectables, depends on these partnerships.

It's important to ensure that each of our clinic locations upholds our core values and standard operating procedures (SOPs) to the highest standard. Here's how we do it...

One of the most valuable lessons I've learned on my entrepreneurial journey is the importance of having a clear end goal. When you're looking to scale your business, it's crucial to know exactly where you're headed. How many clinics do you envision? What level of income are you aiming for? What kind of lifestyle do you aspire to have?

When we first started expanding our business, communication was a real challenge. We were using text messages, but that caused issues because not everyone could participate in group texts—especially those with Android phones. So, we tried WhatsApp, but that led to breakdowns in communication as we scaled up to 10 to 12 locations. Clinic directors and providers struggled to get on the same page, and training and support suffered...

When it comes to marketing your clinic, there are several key strategies to consider. First and foremost, social media platforms like Facebook, now referred to as Meta, offer powerful advertising opportunities. Similarly, Google Ads can be highly effective, albeit more costly. However, the quality of leads from Google Ads tends to be higher, as they target users actively searching for services like yours...

I picked up this invaluable tip from my friend Andy Frisella, and it's been a game-changer for monitoring our business's health. Every day, we focus on two key numbers: the number of new clients and the number of returning clients. These metrics are crucial for assessing our performance and the overall value of our company....

When launching a new clinic, predicting the exact services that will resonate with the local community is like trying to read tea leaves. While we may have our assumptions, the reality often surprises us. For instance, we could open two clinics just 15 minutes apart, and one might thrive in weight loss treatments while the other excels in erectile dysfunction therapies...

I've had the privilege of rubbing elbows with some seriously successful entrepreneurs. And when I say successful, I'm talking about the real deal—folks running companies that rake in eight, nine, even ten figures annually. What's common among them? They've all invested in building a personal brand....

In the early stages of our clinic, we ambitiously took on the role of a jack of all trades, attempting to offer every new treatment under the sun—from IV therapies to various injections, lasers, and more. However, we soon faced the reality of being spread too thin...

The most effective strategy we've adopted to secure and retain patients is focusing on their needs rather than just fulfilling their wants. Often, patients arrive at our clinic excited about a treatment they've seen on social media or heard about through various channels. However, about 20 to 30% of the time, the treatment they want isn't the best option for achieving the results they desire...

In our clinic, we diligently track several key performance indicators (KPIs) to ensure the effectiveness of our operations and marketing strategies. The primary KPIs we focus on include:...

I’m going to share the surprisingly straightforward method we use at Genesis Lifestyle Medicine to determine the locations for our new clinics. Our approach begins with a simple search: we look up the top 50 most populous cities in the country on Google. Next, we check if there are any existing clinics for sale in those areas. If we find none, our next step is to locate the nearest Sprouts grocery store...

Reflecting on the early days of our clinic, three months in, one of our most significant challenges was placing too much trust in a single marketing agency. In the medical field, there are countless marketing firms promising exceptional results, urging you to invest heavily with them...

The way I approach partnerships and strategic alliances is always a win win situation. Most of the time, when I approach businesses, they may not be for sale, sometimes they are, but most of the time they aren't...