Meta Changed the Game. Here’s How You Survive It - EP 254

Meta flipped the table. Overnight, ads stopped working, costs spiked, and a lot of business owners were left confused, frustrated, and pissed off.

In this episode, I sit down with Amanda and we break down what’s actually happening with Meta’s Andromeda update, why the old way of running ads is dead, and what you have to do now if your business depends on paid traffic.

I’m not an ad guru. I don’t sell marketing services. But I run multiple companies that live and die by digital advertising, and I’m getting hit by the same changes you are. I walk you through what’s breaking, what’s still working, why content volume matters more than precision targeting, and how AI, UGC, and on-platform lead forms are becoming non-negotiable, including the exact tools we’re using like Meta Ads across Facebook and Instagram, Google Ads, GoHighLevel, Captions, Otter.ai, ElevenLabs, PullTube, and Downie.

We also get into the uncomfortable stuff. AI replacing humans. Fake versus ethical content. Why speed beats “human touch” more often than people want to admit. And how staying calm when things are on fire is a required skill if you want to scale anything.

If you’re running a clinic, a service business, or any company relying on Meta ads, this episode isn’t theory. It’s real-world adaptation. Because this isn’t slowing down, and the people who don’t pivot are going to get wiped out.

AI, Content, & Creative Tools mentioned:
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ChatGPT
‍https://chat.openai.com/

‍ElevenLabs (AI voiceovers)
‍https://elevenlabs.io/
‍Sora (AI video generation reference)
‍https://openai.com/sora

‍Video & Audio Workflow:YouTube (Source for viral shorts)
‍https://www.youtube.com/

‍PullTube (YouTube video downloader)
‍https://mymixapps.com/pulltube/

‍Downie (Alternative downloader):
https://software.charliemonroe.net/do...

‍Otter.ai (Video/audio transcription)
https://otter.ai/

‍Social Content Creation:Captions (Auto captions + AI UGC avatars)
https://www.captions.ai/

‍CRM, Funnels, & OperationsDEFCON (Lead handling, automations)
‍https://defcon1marketing.com

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